Overview
Metricool is an all-in-one social media management and analytics platform designed to help users plan content, monitor performance, manage conversations, and report results. Its current plans range from a free tier for one brand to paid plans for larger teams and agencies.
The supplied video describes scheduling, a visual content calendar, optimal posting times, analytics, competitor and keyword analysis, advertising management, social inbox features, collaboration, and integrations. It also includes a walkthrough covering account setup, connecting social networks, and navigating planning, analytics, and inbox areas. Because the transcript does not explicitly establish that the presenter personally tested each workflow, I would treat the review status as hands-on testing pending under the directory’s evidence rules.
Official information confirms that Metricool supports cross-platform scheduling, performance analytics, competitor analysis, reporting, team and client management, post approvals, and integrations. Its free plan supports one brand, up to 20 scheduled posts per month, five competitor profiles, and 30 days of analytics; paid tiers expand publishing, history, brands, reports, and collaboration.
Metricool is a strong fit for creators, marketers, agencies, and businesses that want scheduling and analytics together. Users comparing plans should pay particular attention to brand limits, add-ons, reporting features, and API or team requirements.
Pricing & Plans
Metricool offers a free plan for one brand with limited publishing and analytics. Paid plans include Starter from $20/month and Advanced from $53/month in the current USD pricing view, with higher brand limits, reports, team tools, integrations, and API access.
Key Features
- Content Scheduling
Plan and publish social content from a visual calendar
- Social Analytics
Track engagement, reach, clicks, follower growth, and audience data
- Competitor Analysis
Compare selected competitor profiles and benchmark performance
- Reporting
Create and automate social media reports, including PDF and PPT reports on eligible plans
- Team & Client Management
Manage roles, approvals, and client workflows on supported plans
- Integrations
Connect services such as Google Drive, Canva, Zapier, Make, MCP, and Looker Studio where supported
Popular Use Cases
- Social Media Planning
Schedule posts across multiple networks and organize campaigns
- Performance Tracking
Review content and audience metrics to improve strategy
- Competitor Research
Benchmark social profiles and monitor relevant keywords or hashtags
- Client Reporting
Prepare recurring reports for clients or internal stakeholders
- Agency Workflows
Coordinate brands, team members, approvals, and publishing tasks
Best For
- Social Media Managers
- Creators
- Agencies
- Marketing Teams
- Small Businesses
What to Verify Before Choosing
- Check the current brand limit for the plan you need
- Verify whether LinkedIn, X, and other desired networks are included or require add-ons
- Review current limits for scheduled posts, analytics history, and competitor profiles
- Confirm reporting formats and white-label requirements before choosing a team plan
- Check current API, Zapier, Make, and MCP availability for your workflow
Frequently Asked Questions
What is Metricool?
Metricool is a social media management and analytics platform for scheduling, publishing, measuring performance, and reporting.
Is Metricool free?
Yes. The current free plan supports one brand, up to 20 scheduled posts per month, five competitor profiles, and 30 days of analytics.
How much does Metricool cost?
Current USD pricing starts at $20/month for Starter and $53/month for Advanced, with higher limits and custom options available.
What did I test?
The supplied transcript includes a walkthrough of signup, connected networks, analytics, inbox, and planning, but it does not clearly establish personal testing of each workflow.
Who is Metricool best for?
Metricool is well suited to social media managers, creators, agencies, marketing teams, and businesses managing multiple accounts.
