Overview
Submagic is an AI video editor focused on creating short-form social videos. Its current feature set includes automatic captions, text-based editing, B-roll, audio cleanup, AI-generated hooks, automatic clipping, and tools for preparing videos for platforms such as TikTok, YouTube, and Instagram.
The supplied record marks Submagic as personally tested, but the transcript is empty and the only observation provided is “NOTES.” As a result, there is no reliable record of a prompt, uploaded video, selected setting, editing action, or generated result that I can describe as part of the hands-on test.
According to the official website, Submagic can transcribe uploaded videos, generate animated captions, and let users edit videos through their transcripts rather than a traditional timeline. The current caption tool advertises support for 123 languages and more than 35 caption styles.
The platform also includes AI tools for removing silences and filler words, cleaning audio, generating B-roll, creating hooks and descriptions, and automatically finding clips from longer videos. These features make it particularly relevant to creators who regularly turn longer recordings into short-form social content.
Pricing & Plans
Submagic currently offers a free option with 3 videos per month, a Submagic watermark, a maximum video size of 200 MB, and a maximum duration of 1 minute 30 seconds. Paid plans currently start at $19/member/month for Starter when billed monthly, or $12/member/month when billed annually. Starter includes 15 videos per month with a maximum duration of two minutes and no watermark. The Pro plan is $39/month monthly or $23/month annually and supports 40 videos per month up to five minutes. Business + API is $69/member/month monthly or $41 annually, with up to 100 videos per month, 30-minute videos, and 4K/60 FPS export. Annual subscriptions currently advertise savings of up to 41%.
Key Features
- AI Auto Captions
Automatically transcribes videos and creates styled captions, with support for 123 languages.
- Text-Based Editing
Edit the transcript to automatically remove corresponding sections from the video.
- AI Cleanup
Remove silences and filler words and improve audio without manually editing the timeline.
- AI B-Roll
Add generated or library-based B-roll to make short-form videos more visually varied.
- AI Clipping
Automatically identify useful moments from longer videos and turn them into shorter clips.
- Social Publishing
Pro and higher plans can publish videos directly to TikTok, YouTube, and Instagram.
Popular Use Cases
- Podcast Repurposing
Turn long podcast recordings into shorter captioned clips for social distribution.
- Short-Form Marketing
Prepare promotional videos for TikTok, Reels, and YouTube Shorts with less manual editing.
- Talking-Head Content
Clean up pauses and filler words while adding captions and visual enhancements.
- Social Media Production
Produce recurring short-form content using reusable templates and brand settings.
- Long-Video Clipping
Find useful moments in longer recordings and convert them into social-ready clips.
Best For
- Content creators
- Social media managers
- Podcasters
- Video agencies
- Short-form video marketers
What to Verify Before Choosing
- Your required monthly video volume and maximum video duration.
- Which AI features are included in each subscription tier.
- Whether direct social publishing is available on your chosen plan.
- Export resolution and frame-rate requirements.
- API minutes and additional API-credit pricing for production workflows.
Frequently Asked Questions
What is Submagic?
Submagic is an AI video editor designed for short-form content, offering captions, transcript editing, B-roll, audio cleanup, clipping, and social publishing tools.
Is Submagic free?
Yes. The current free plan includes 3 videos per month, with a watermark and a 1-minute-30-second maximum video duration.
How much does Submagic cost?
Paid plans currently start at $19/month monthly or $12/month when billed annually; higher tiers add more videos and advanced features.
What did I test?
The supplied record marks Submagic as personally tested, but contains no transcript or usable observations, so a specific hands-on workflow or result cannot be verified.
Who is Submagic best for?
It is particularly suited to creators, podcasters, agencies, and social-media teams producing short-form videos regularly.